Beatrice M.V. Lapa, PhD
BF Homes International
Las Piñas City, Metro Manila
Philippines, 1740

Executive Profile
Managing Director and Full Professor
With 18 years experience in the multimedia industry and a Doctor of Philosophy in Communication, Doc B, as she is called by her students and co-faculty, is currently the Founder and Managing Director of Senshi.Labs, an edutainment studio. Because education is her passion and vocation, she spends her remaining time outside of the studio as a Full Professor at the College of Saint Benilde and Asia Pacific College.
Educational Background
2008 – 2012
University of the Philippines, Diliman

  • Doctor of Philosophy in Communication
  • Consistent College Scholar (WGA 1.292, 1.0 is highest)
  • Doctoral Dissertation: Filipino Women Social Gamers Co-Creating Images: A Critical Discourse Analysis
2005 – 2007
Asia Pacific College

  • Master in Information Management
  • Graduated with Academic Distinction (CGPA: 3.682 out of 4.0)
  • IEEE Standard Culminating Project (Thesis Equivalent)”Academic Massively Multiplayer Roleplaying Game (MMORPG): A Curriculum and Game Engine Development Project for Asia Pacific College, School of Multimedia Arts”
2nd Bachelor’s Degree
1999 – 2001
Asia Pacific College

  • BS Information Management
  • Graduated with Academic Distinction (CGPA 3.42 out of 4.0)
1st Bachelor’s Degree
1994 – 1998
University of the Philippines, Manila

  • BA Social Sciences, Major in Behavioral Studies
  • University Scholar: AY 1997-1998 (Final WGA 1.92, 1.0 is highest)
  • Chairperson: Behavioral Studies Society (AY 1997-1998)
  • UP Ugnayan ng Pahinungod Volunteer
  • Yearbook Committee Course Head/Graphics Designer/Literary Writer
Work Experience
May 2014 – Present Senshi.Labs
Founder / Managing Director

An incubation space for the research and development of interactive media and video game projects, focusing on eLearning and entertainment applications.
May 1997 – Present The Otaku Fridge: Anime-Gaming Guide
Founder / Community Manager

A multi-awarded anime-gaming community and reviews repository. Began working on this website as its webmaster and lead writer in college and this still remains an incubation ground / research facility for ongoing creative projects. Some of the contributed reviews here have been published in international animation and video game magazines.
January 2013 – Present
May 2006 – 2008
De La Salle – College of Saint Benilde
Full Professorial Lecturer January 2013 – Present
School of Management and Information Technology
Department of Game Design and DevelopmentSubjects Handled

  • Capstone 2 (Thesis)
  • Game Production
  • Game Ethics
  • Video Game Theory

Lecturer-3 May 2006 – 2008
School of Design and Arts
Department of Multimedia Arts

Subjects Handled

  • Multimedia Project 1 and 2 (Thesis)
  • eCommerce
  • Web Page Authoring
  • Basics of Computers
May 2011 Anino Games, Inc.

Executes all project management activities in order to complete projects on time and within budget while meeting, if not exceeding, client’s and/or publisher’s expectations.

Tasks under this responsibility are:

  • Does each project’s Cost-Benefit Analysis
  • Collaborates with directors and management to establish realistic expectations for timelines, budgets and project deliverables
  • Manages teams of Game Designers, Programmers, 2D/3D Game Artists to ensure the highest sales potential is reached for a game
  • Manages the development of solutions that will address the business requirements of clients and/or publishers
  • Creates schedules for projects and developer teams
  • Formulates individual action items that are consistent with project objectives and ensure that individual team leads and team members have an understanding of their responsibilities
  • Monitors developers’ daily progress
  • Reviews and provides production feedback on the builds before sending them to client to ensure the quality of each game.

Other core responsibilities:

  • Acts as a liaison to clients and/or publishers
  • Assists in improving the company’s processes and technologies
  • Facilitates and drive external and internal project team communication
  • Produces appropriate reports for the project team and management
  • Acts as mentor and trainer to Associate Producers
  • Performs other duties and functions as delegated by CEO and COO
April 2009 Asia Pacific College
Assistant Director (Associate Dean equivalent)
School of Multimedia Arts

  • Assists the Program Director in supervising all three divisions (Multimedia Arts, GE and English Resource Center) under the School of Arts
  • Performs the Program Director’s duties in his absence
  • Facilitates curriculum development and overall departmental flow
  • Prepares the application for faculty loading revision
  • Coordinates with concerned offices when it comes to standards set by government agencies and accrediting bodies
  • All tasks of Cluster Head/Coordinator still apply
  • All subjects handled as Higher Education Professional still apply
September 2008 Asia Pacific College
Coordinator – School of Multimedia Arts
Cluster Head – AB Multimedia Arts

  • Participates in the formulation of institutional academic policies
  • Exercises educational leadership among the faculty members by recommending faculty development programs
  • Prepares trimestral subject offerings for the program
  • Advises students in their program of studies, corresponding with the flowchart
  • Coordinates with concerned offices with regards to standards set by government agencies and accrediting bodies
  • All subjects handled as Higher Education Professional still apply
January 2006 Asia Pacific College
Adviser 2006-2007:   Bahay Bombilya (AB Multimedia Arts Academic Org)
Higher Education Professional (Part-Time)

    Subjects Handled:

  • Human-Computer Interaction (Software, eLearning, Web & Game Engines)
  • Game Authoring 1 and 2 (Advanced Flash, Python, 3D Gamestudio, Macromedia Director)
  • Multimedia Production: Game Development
  • Portfolio
  • Project Management for the Arts
  • Multimedia Writing
  • Digital Media in the Social Context
  • Web Development, Web Design 1 & 2
December 2004 Level Up! Inc.
Gameplay Specialist

  • Game Development lead for Philippine ROSE Online
  • Provided assistance to the Game Manager in ensuring that the games maintain their balance and integrity
  • Evaluated, trained, and supervised Play Testers for the development of new game patches
  • Evaluated and reported game bugs
  • Assisted gamers in understanding more about the game through both online and offline public appearances
  • All tasks of Game Scriptwriter / Bug Tester still apply
August 2004 Level Up! Inc.
Game Scriptwriter / Bug Tester

  • Writes / edits dialogues and storylines for game non-playable characters / events
  • Tests and reports game bugs
  • Assists in Game Development procedures through drafting flow charts, process flows, marketing kits, and other essential documents
March 2001 Venturanza Networks (formerly a division of Jeventures Enterprises)
Managing Director

  • Supervises customer relations for both international and local clients
  • Conducts research and evaluation of clients’ target market
  • Involved in offline/online marketing and search engine specialization
  • Involved in product conceptualization, development and management
  • Conceptualizes website/e-commerce architecture, functionalities
  • Designs information systems plan and blueprints concerning system policies and process flows
  • Administrates US-based servers’ activity, client database, and domain name database
  • Provides design templates and support for both front-end and front-to-back connectivity
  • Evaluates skills to be contracted for specific projects
  • Facilitates overall coordination of different departments (Customer Support, Marketing, Creative and Technical)
April 2000 Loyola Plans Inc.
Web Master – Information Technology Center

  • Set up and Administrated ITC Intranet
  • Troubleshot individual PC connectivity issues of various departments
  • Researched and designed for Loyola-Plans.Com, the company’s website
  • Involved in Loyola-Plans.Com’s front-end support, content and overall design management
  • Maintained domain name functionality and support
  • Administrated Loyola-Plans.Com web-based emails and various communities attached to the website
  • Managed online marketing and search engine specialization of website
December 1998 Jeventures Enterprises
Web Designer – Creative Team

  • Involved in product presentation and evaluation of client needs
  • Conceptualized website architecture, functionalities and design
  • Coded front-end template and back-to-front end connectivity
  • Maintained B-to-C communication of websites by way of online journalism, newsletter and e-zine writing and mailing list coordination
  • Developed online marketing strategies for client websites
August 1998 Fortune Packaging Corporation
Account Officer – Marketing

  • Involved in product conceptualization, development and management
  • Handled the company’s key account, Nestlé Philippines, as well as Selecta Walls Incorporated, Star Paper Corporation, and Carlson/Toshiba etc.
  • Coordinated with Production and Quality Assurance Departments regarding client needs and purchase orders
  • Approved Production output and ensured on-time deliveries to clients
Technical Summary
Reference URLs Online Communities Managed

  • – Multimedia development studio
  • – Nerd and geek culture
  • – Anime & video game reviews
Trainings and Seminars Conducted
March 2009 Multimedia Arts Workshop at Asia Pacific College
2001 Loyola Plans Inc. I-University Computer Training
Trainings and Seminars Completed
August 2010 Ruby On Rails Training
February 2003 Writing for Glossies Workshop
June 2002 MicroGenesis Network Security Seminar
June 2001 Loyola Training of Trainers Seminar
July 2000 Macromedia Built for Speed Seminar
October 1997 GeoCities Internet Community Leader Training
June 1997 Federation of Psychology Students in the Philippines Filipino Psychology Seminar: Filipinos in the Work Place
April 1997 Ugnayan ng Pahinungod Manila: Summer Immersion Training Program
May 1996 University of the Philippines Manila Block Handler’s Leadership Training Seminar
Other Achievements
2013 Published Book: Images in Play: How Filipino Women Co-Create Empowerment in Social Games
2013 Philippine Game Development Festival Finalist for Best PC/Mac Game – Grave Mania: Pandemic Pandemonium
2012 Philippine Game Development Festival Best PC/Mac Game – Grave Mania: Undead Fever
2012 Philippine Game Development Festival Best Browser Game – Puzzle Pets Adventure
2011 2011 Philippine Blog Awards Winner, National Level –
2011 12th Philippine Web Awards Winner –
2011 Exhibit: Transitions: A mixed media group show with fellow artists Cris Dumlao and Rebie Ramoso
2010 Philippine Blog Awards Finalist –
2002 Philippine Web Awards Semi-Finalist –
2001 Brainbench Certification for Macromedia Dreamweaver
2001 Brainbench Certification for HTML4.0 Proficiency
2001 Brainbench Certification for Adobe Photoshop 6.0
December 2000 Philippine Webby Awards Finalist –
1998 – 1999 Yahoo’s Cool Homesteads –
July 1998 GeoCities Tokyo Community Leader/Liaison of the Month
September 1997 GeoCities Featured Page Author –
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